So far, the advertising industry is an integral part of economic processes. This is because advertising is the main “engine” of goods in the market.
economic function of advertising is limited primarily to inform the product or service, their popularity increased demand and revenues, and with it – and production. 90% of advertisers – a commercial organization, which regularly publishes information about themselves, through advertising. Outdoor advertising -. One of the most promising forms of advertising in the advertising industry
to understand the nature of advertising is needed in the process of nuclear technology to analyze and divide into separate elements of the interaction of actors to reflect on later stages and levels.
Schematic representation of the advertising process consists of four parts:
-Consumer Ad-
advertising
-. Advertisers A natural person who is the customer’s advertising, advertising and pay
The main functions of the advertiser are as follows:
-definition, including exports, which are in need of advertising,
The definition of co-advertising agency advertising degree and the characteristics of such goods
-formation together with a plan of advertising promotional products and promotional activities;
study, together with an advertising agency to create advertising and promotional budgets,
to sign a contract with the Centre, to create promotional material, advertising, media distribution services to the promotion of events, etc.
help in preparation for the implementation of the source material;
-technical, and evidence of products or services
and technical advice, the approval of layouts, advertising materials and the original advertising;
Executive-pay accounts.
Advertising Agency in addition to the above work is carried out in collaboration with the advertisers, who carry out their request, the creative and performing activities related to the creation of promotional material, to produce the original advertising, conducts extensive marketing campaigns and promotional activities of the individual interacting with the production base of other advertising and editorial companies, including foreign, has connections as a means to disseminate advertising, ordering the publication of advertisements, monitor the flow and quality of execution, invoices, and the advertiser pays for the cost of advertising.
A full-service advertising agency usually offers a wide range of very abnormal artists and performers with a substantial amount of international trade activities makers abroad.
Until recently, are actively involved in the advertising process is only the first three links, where the consumer was given the role of passive observer, are exposed to advertising influence. Now the consumer is an active participant in the advertising process, it is often the instigator. Spontaneous, he asked an advertising agency, a means to disseminate advertisements or advertisers – information he needs. In the modern consumer advertising is generating feedback.
until the advertising process, the contents of the other participants: organizations that advertise on the state (government) and community (associations and other similar organizations), the level of production, creativity and research organization in the unit, so that its operation in the field of advertising.
advertising was quite effective in front of the appropriate market research, strategic planning and development of tactical solutions required by the marketing objectives of Rosneft and a special market for advertisers.
