organization to share the same vision of the client? The service is a common name or has already been defined? The organization around the philosophy of customer service is very important, because they have the vision and mission.
Many times I have visited and the customer’s trade or business name and got the only representative of a neutral behavior and to respond to my questions, but still believes that good service is provided. A company can not gain a competitive advantage mediocre transactions with customers. What does customer service mean to you? Do you want a transaction or interaction experience?
“If the line of price and quality just to get into the game. Service to win the game.” (Tony Alessandra)
Here is the definition of customer service.
Customer service is a customer-oriented philosophy, taken daily, virtually all employees.
contains some of the principles laid down:Perception is reality.
When the customer’s perspective in every situation, and asked, “guess how they acted / reacted to what they think about our interaction going.” It is understandable that the idea of the nature of the interaction affects the customer. For example:. If you think your problem or it is difficult to load, your ability to problem solve and to listen with empathy will suffer and affect the result of experience
customer is always right.
This does not mean that the customer is always right, but it means we take the attitude, the customer has the right to be served is entitled to their needs are heard, understood, and try our best to meet these needs.
interaction against the transaction.
our behavior and how we work with clients to engage with the (strategic, proactive, organization-initiated) is compared with the transaction Customer (reactive, customer orientation, situation-specific).
One size does not fit all.
Customers are unique and we want to be treated as individuals, compared with one-size-fits-all approach, where the staff implement the policy. Companies are guidelines to support employees to make decisions and to understand the workflow, but the time interacting with the customer wants to feel that their individual needs are in order (even though the need is not unique at all).
“You never get a second chance to make a first impression.”
consistent with organizational strategies to ensure the client receives a positive first impression is crucial.
Specify the story.
customers of each company tell the story of their experiences with you when it’s over. The question is, what kind of story they tell. Customer-oriented organizations define the experience of what their customers want and processes, technology, training and support activities of individuals.
Service is a process not an event.
customer in the system of continuous improvement to ensure the standard can never be calculated with moderate to nice. By encouraging and effective customer feedback, employee feedback and a desire to carve out a different experience compared to the competitive disadvantage, customer-focused organizations are looking for ways to be innovative, to reduce the obstacles, solve problems to root, to find new ways to wow, to encourage complaints, change, etc.
satisfied employees = satisfied customers.
Our customers are treated only for our employees. Part of customer service initiatives must include strategies around recruitment, retention and motivation of the most valuable internal assets.
Function:
This is an activity that could be used to define the customer. Place the two flip-chart room, label “on what to do,” and mean “what not to do.” Ask participants to recent personal experiences as a customer, brainstorm and describe the behavior of what we should do as we are a business of service, and what not to do.
As you are a business customer service, using a flip-over “what to do,” and adding the answers, brainstorm a list of behaviors to respond to a statement “means a Customer Service …” Maybe you have any comments such as: customer service means what you can to the customer in response to a question on the spot after the promises made by the strategic issues and the needs of the customer to understand the motive, etc.
Back through the brainstormed list and pull out common themes. Use it as a definition (one or two sentences), and / or writing principles. Use this guide to understand the concept of what a service related to your business.
It is not enough to apply to do philosophy, employees have to buy it and what it means to understand them (ie how they can be implemented and run on a daily basis)? This will require your philosophy / principles for setting policy and behavior.