article Feray Alpay
Promedia Public Relations? Istanbul, December 2008? While the whole world has been affected by the economic crisis, the development of the Turkish PR sector in recent years? The companies valued the magic PR in Turkey in recent years, and began to transfer part of its advertising budget on public relations.
Turkey’s economic growth reached 9.9% in 2005. In 2002? 2006 increased by 7.1%, which shows the performance of a lot faster. In 2006, the Turkish economy reached its fifty-ninth place, jumping 12 ranks in the global competition index as compared to 2005. It was with the 21 largest economies in the world with its volume of $ 400 billion. However, approximately $ 60 billion of the world the sale of public relations industry is less than $ 100 million. Although it achieved a growth of 15% on average in 2000? S, the turnover ratio in the field in Turkey is so small due to the fact that the significance of the pr an underestimation of the Turkish companies. programmed to grow in self-efficacy and increased competition, the Turkish industrial and services sectors are increasingly investing Communications business, especially in advertising. As a natural consequence of the PR industry seems to uniterrupted growth in net sales, at least the past five years. In a study by the ICCO in 22 countries, including Turkey, Turkey was the country with the highest income sector to grow year on year. Turkey’s public relations field is increased by 27% compared to 2007. It is estimated that such an increase will in 2008 also. After the 2001 financial crisis in Turkey, thousands of media workers will be rejected. During this time, many vendors moved to public relations industry, founded their own companies, and began to acquire shares in a pie. If, therefore, that the supply and demand relations in Turkey has increased the last five years, competition has led to the value of the parameter. Although the PR industry is growing and growing number of players, profitability declined. The emergence of public relations firms in institutional quality of the Pioneer in the field of public relations in Turkey became more difficult. Despite the widespread privatization and foreign companies? investments in Turkey, 99% of economic activity takes place in SMEs? s coverage of the quality of the family business. Therefore, public relations companies are mainly foreign companies and firms. Their public relations has produced the most visible areas pharmacautics, personal hygiene, nutrition, finance, information, recreation, and automotive industries. situation of PR agencies providing public relations services in Turkey complies with this picture. According to Ida TUHİD-poll 44% of PR agengies turnover in excess of $ 500,000. Only 25% of the agencies can receive consulting income over $ 500,000. 57% of companies have fewer than 10 clients and employs 16 people on average. Three of the best communication services they provide are media relations, corporate social responsibility, work, public relations and brand names. Self-service areas, where demand is considered elevated, or Media Relations (94%), Business Management (74%), socially responsible work (69%) as well as product and public relations (66%). In this scene the share of corporate communications consultancy income actually exceeds U.S. $ 1 million is only 14%. These figures tell us that? The PR sector in Turkey to get their income mainly in operational PR services they offer to their customers. Instead, Head of Corporate Communications Consulting, such as reputation management, perception management, crisis management, they focus on corporate and product publicity.? the case is due to customer demand and public relations services in Turkey. Customer site media relations (96.3%) and management (92.6%) of the first two grades of the service they receive, and are, respectively, followed by an intra-company communication (92.6%)? Mainly offered by the companies? your company’s communications department?, and communications products and brand names (92.5 %).In short, Turkey is possible to mention the public relations industry, led by customer demands. This article was prepared Alpay Feray, more information about public relations in Turkey to visit http://www.promedia.com.tr